Regional Marketing Specialist
Location: Philadelphia, Pennsylvania
Description: Reed Smith LLP is at present looking to employ Regional Marketing Specialist right now, this position will be depute in Pennsylvania. Detailed specification about this position opportunity kindly read the description below. Position Summary
This position is responsible for assisting with and executing various regional and practice group marketing initiatives. The Regiona! l Marketing Specialist is the "go to" marketer in the Philadelphia (PHL) / Wilmington (WIL) region, and as such, must be visible, approachable, flexible and proactive. Essential Functions Support strategic development and tactical deployment of marketing communications programs that build the Reed Smith brand within the regional markets of Philadelphia and Wilmington, including: advertising, public relations, direct marketing, client educational and entertainment events, and community support initiatives. Assist with implementation and maintenance of region-specific practice group and industry sales team initiatives. Monitor competitive developments within the region and recommend marketing responses. Assist the Office Managing Partner(s) as necessary with regional marketing budget issues, including the Community Support budget. This may include consultation on budget development (definition of priority programs for funding); monitoring actual expenditures versus budget; ev! aluating expenses; (re)classifying expenses; maintaining budge! t files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests. Gather information from attorneys regarding membership opportunities in regional business and/or trade organizations and maintain an attorney board affiliations database. Collaborate with Office Managing Partner(s) and various firmwide Practice Group Leaders and Business Developers to identify participation opportunities in regional business and/or trade organizations and boards; evaluate succession opportunities. Arrange regional market client entertainment (such as sporting events) and client receptions, including site selection, invitation list development and invitation mailing, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets . Regional entertainment may be on behalf of practice groups, OMP or industry-related groups. Plan and execute logistics of on-site regional client education pr! ograms and virtual events, such as teleseminars and webinars. This would include CLE accreditation, event registration, materials preparation, equipment and conference room reservations, virtual logistics and guest reception and hospitality. Master the firmwide technology systems such as CRM, CMS, Cvent and all others as introduced by the KM team. Maintain relevant regional contact information in the CRM system, track all regional pitches and significant client activity. Write, post, and update attorney bios along with linking news coverage, news releases, bylined articles, and events to the Reed Smith web site. Serve as regional contact for users regarding Marketing Intranet and Internet resources. Represent Marketing department to new attorneys and staff members during new-employee orientation. Faciliate appropriate introductions and assist with action items in regards to lateral integration as advised by Office Managing Partner and Business Developer. Oversee external lo! cal/regional marketing vendor relationships. Work with in-house Graphic! s Team to prepare appropriate community support advertisements, invitations, and other print items. Assist attorneys with PowerPoint presentations and off-the-shelf materials for meetings with current and prospective clients, including creating slide shows, making copies, distributing materials, and updating presentations as directed. Provide support as needed to the pitch and proposal team in facilitating delivery and production of pitch materials. Partner with supply room to maintain and ensure availability of a complete collection of marketing materials and supplies for the regional market. Provide a variety of support on select business development projects, as well as provide on-going support as a dedicated marketer to an Industry, Practice, sub-Group or another TBD. Act as the marketing liaison for a firmwide initiative, such as WINRS, Diversity, Pro Bono or another. Work independently and also proactively communicate and interact effectively with leadership, partners! , and marketing colleagues on a face-to-face daily basis. All other duties as assigned. Requirements
Education:
College-level training in Marketing or related field or related experience.
Experience:
Minimum three years Marketing experience in Legal or other professional services environment.
Skills:
Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately. Other
Supervisory Responsibilities:
None.
Equipment to be Used:
Must be able to operate computer and oth! er office machines such as fax, calculator, telephone, etc.
Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, telephones and other office equipment.
Typical Mental Demands:
Requires the ability to multi-task and handle projects from various individuals. Must also address diverse issues on a daily basis. Must be able to handle stressful situations and interact with various personalities at all levels in the Firm. Must be able to make judgment decisions and adapt to changing work situations. Must be able to grasp and apply new ideas.
Working Conditions:
Occasionally called upon to work in excess of 40 hours per week. Works in a typical office setting. Must be able to travel to Wilmington office on a routine basis.
Please submit resume and salary requirement to:
Debra L. Keenan
Human Resources Manager
Reed Smith LLP
Jobs@reedsmith.com
~ no! phone calls please ~
Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401(k) plan.
Qualified candidates only. No search firms. Reed Smith is an Equal Opportunity Employer.
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If you were eligible to this position, please give us your resume, with salary requirements and a resume to Reed Smith LLP.
Interested on this position, just click on the Apply button, you will be redirected to the official website
This position will be started on: Thu, 18 Jul 2013 07:57:09 GMT
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